A Brief Introduction to the UK Sponsorship Industry
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Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: B (credit), , language: English, abstract: Since its beginning in the mid 60s the UK sponsorship industry has been growing rapidly as a form of marketing communications.
Although only being a small part of the overall marketing spends, its growth in acceptance indicates it to be a u...
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Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: B (credit), , language: English, abstract: Since its beginning in the mid 60s the UK sponsorship industry has been growing rapidly as a form of marketing communications.
Although only being a small part of the overall marketing spends, its growth in acceptance indicates it to be a u...
Weiterlesen
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