Apple marketing audit and new service product plan

Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, King`s College London, language: English, abstract: This place is responsible for designing, developing and sells technological products which include phones, pcs and applications. Its best-known hardware products: Mac PCs, iPods, iPhones, iPads and Apple TVs. Its customer applica...