Beiersdorf - how does culture impact on a small German multinational

Seminar paper from the year 2002 in the subject Business economics - Operations Research, grade: B bzw. 2, ESCP Europe (Organizational Behaviour), course: Organizational Behaviour, language: English, abstract: This work deals with the way Beiersdorf’s does business in Europe. It considers the German impact of this particular culture on local practices, such as the organisational structure, human ...