Beyond Advertising

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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?

Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 o...

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pdf
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19,99 €

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?

Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 o...

Weiterlesen
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Details

  • ISBN: 9781119074205
  • Seitenzahl: 288
  • Kopierschutz: ADOBE_DRM
  • Erscheinungsdatum: 02.02.2016
  • Verlag: WILEY
  • Sprache: Englisch
  • Formate: pdf