Brand Rewired

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Beschreibung

Discover how the world's leading companies have added value to their company by rewiring the brand creation process

Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.

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Seitenzahl
240
Sprache
Englisch
Erscheinungsdatum
17.06.2010

Über das Buch

Autor:
Jennifer C. Wolfe
Typ:
E-book
ISBN:
9780470648841
Verlag:
WILEY
Access Mode Sufficient:
Visual

Sicherheit

Formate:
epub
Kopierschutz:
READIUM_LCP