Communication and Leadership in the 21st Century

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For some people, Public Relations used to be "e;that former journalist type who deals with the media."e; However, the public perception of the profession has changed quite substantially. Communication has become a genuine modern management function. The integration of successful public relations is a crucial contribution to raising the level of professionalism in an organization. "e;Co...
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6,99 €
For some people, Public Relations used to be "e;that former journalist type who deals with the media."e; However, the public perception of the profession has changed quite substantially. Communication has become a genuine modern management function. The integration of successful public relations is a crucial contribution to raising the level of professionalism in an organization. "e;Co...
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Details

  • ISBN: 9783867932455
  • Seitenzahl: 246
  • Kopierschutz: Kein
  • Erscheinungsdatum: 30.07.2010
  • Verlag: VERLAG BERTELSMANN STIFTUNG
  • Sprache: Englisch
  • Formate: pdf