Consumer Research: Literatur Review, Statement Analysis and Focus Groups

Essay from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 68 % - B, University of Sunderland (Faculty of Business and Law), language: English, abstract: This essay consists out of three parts. Part one: Literature Review ‘Consumer Perceptual Processes' Part two: Statement Analysis, ‘As a part of our marketing s...