The Executive's Guide to Corporate Events and Business Entertaining

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An industry expert shows readers how to get the best return on investment from corporate events

Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and cust...

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An industry expert shows readers how to get the best return on investment from corporate events

Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and cust...

Read more
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  • ISBN: 9780470156193
  • Number of pages: 288
  • Copy protection: ADOBE_DRM
  • Publication Date: Oct 14, 2008
  • Publisher: WILEY
  • Language: English
  • Format: pdf