Impulse purchases in retailing

Verfügbar
0
SternSternSternSternStern
0Bewertungen
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 6,0, University of St. Gallen (Institute of Retail Management), language: English, abstract: The purpose of this thesis is to examine impulse buying from the consumer’s perspective, pinpoint criteria that help to identify impulse shoppers, and help retail managers incre...
Weiterlesen
E-Book
pdf
Preis
36,99 €
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 6,0, University of St. Gallen (Institute of Retail Management), language: English, abstract: The purpose of this thesis is to examine impulse buying from the consumer’s perspective, pinpoint criteria that help to identify impulse shoppers, and help retail managers incre...
Weiterlesen
Autor*in folgen

Details

  • ISBN: 9783656475972
  • Seitenzahl: 138
  • Kopierschutz: Kein
  • Erscheinungsdatum: 07.08.2013
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: pdf