Integrated Communication Plan - for the UK Mobile Phone Market

Document from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (83 percent), University of Teesside, course: Integrated Marketing Communication, language: English, abstract: This report outlines a new IMC strategy for the ‘Siemens Mobile’ brand, which, despite being a well recognised brand, has yet to make a strong impact within the 16-24 year old ...