Positioning and Opportunity Assessment Report with main focus on Germany, China, USA, New Zealand

Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Leeds Metropolitan University, language: English, abstract: PESTLE-framework In order to analyse the macro environmental influences which have a considerable impact on Bettys, the English Tea Company located in the north east of England, it is economically reasonable to look at...