Pricing Behavior on the Web. Luxury Hotels in Germany
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Master's Thesis from the year 2014 in the subject Tourism - Miscellaneous, grade: 1,3, Munich University of Applied Sciences, course: Hospitality Management, language: English, abstract: The prominence of the web as a distribution channel for hotel rooms as well as its transparency and ease for price comparison create a need for the hoteliers to think strategically in terms of rate setting and pri...
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Master's Thesis from the year 2014 in the subject Tourism - Miscellaneous, grade: 1,3, Munich University of Applied Sciences, course: Hospitality Management, language: English, abstract: The prominence of the web as a distribution channel for hotel rooms as well as its transparency and ease for price comparison create a need for the hoteliers to think strategically in terms of rate setting and pri...
Weiterlesen
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