Retail Banking in Greece - New perspectives through customer orientation in a slowly saturated market

Bachelor Thesis from the year 2008 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 2.0, University of Applied Sciences Zurich, language: English, abstract: Every year millions of tourists from all over the world choose Greece and the Greek Islands for their summer destination and travel to Greece to enjoy the friendly climate, the blue and clear seas a...