Ryanair, the low fares airline

Seminar paper from the year 2003 in the subject Business economics - General, grade: 2,0, Lund University, language: English, abstract: The European airline industry has historically been dominated by national carriers like British Airways, Lufthansa and Air France, whose aggregate share of intra European routes was about 70 percent by the end of 1998. But from 1990 a rising share of the market st...