Successful Strategy Implementation

Mostly, companies are facing the question: Are we doing the right things? But rarely: Are we doing the things right? (cf. Kreikebaum et al. 2011, p. 161) So, what is the difference between these two questions? The first one is about the companies’ strategy, the second about the implementation of it. As simple as it sounds – it is not! A great strategy or breakthrough technology is only then a comp...