The Balanced Scorecard - What are the advantages for ADMECO?
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Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.1, University of Strathclyde, language: English, abstract: The Balanced Scorecard (BSC) was first described in the early 1990’s (Kaplan,Norton,1992i) and is a widely adopted management framework combining financial measures with non-financial ones in a single frame, transforming th...
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Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.1, University of Strathclyde, language: English, abstract: The Balanced Scorecard (BSC) was first described in the early 1990’s (Kaplan,Norton,1992i) and is a widely adopted management framework combining financial measures with non-financial ones in a single frame, transforming th...
Weiterlesen
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