The Marketing Century
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Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future.
While The Marketing Century describes the years since 1911 it also describes the 21st Cen...
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17,99 €
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future.
While The Marketing Century describes the years since 1911 it also describes the 21st Cen...
Weiterlesen
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