Sport Management. Sponsoring in General

Seminar paper from the year 2003 in the subject Sport - Miscellaneous, Comenius University in Bratislava, language: English, abstract: The beginning of the sponsoring as it is used today is from the many hundred years ago. The first sponsor were rich people who sponsored poets to write poems for them. So e.g. sponsored Gaius Clinius Maesenas the poets Horaz, Vergil and Properz. With these money th...